Hive Mentality

by Folake Fadojutimi

Hive mentality is a short-animated film which symbolises the convergence of hive mind and herd mentality and plays on the possibility of this theoretical term becoming real in digital technology. 

 This idea stems from the tweaking of our interests and likings through algorithms on social media, to our opinions and views changing through the following of influencers who share their opinions and views online, possibly a form of hive mind. And a link to natural instincts like herd mentality or herd behaviour, a human instinct used in the past as survival to stay in groups rather than surviving alone.

Folake is a postgraduate at Goldsmiths University studying Digital Media Image Making. She is a Freelancer in illustration/ animation runs and an art page on Instagram ‘Fizzyxox’ as well as a contemporary video art website.  https://folabii.wixsite.com/folake 

Folake is working towards becoming a multimedia artist and animator in future.